Case Study · Bangkok · 2026
From invisible to booked direct — in 4 days
Coolplay House had a beautiful boutique property in Bangkok and zero online presence of their own. Every booking came through Airbnb — at 3% host fee plus 14% guest fee. We built them a direct booking website. Their first direct booking came in 4 days after launch.
Coolplay HouseClient
Bangkok, ThailandLocation
AIRU BusinessPackage
4 daysFirst direct booking
Before A great property, invisible online
Coolplay House had everything a guest could want: a quiet garden compound in Bangkok's On Nut neighbourhood, three room types, and a Thai massage service. What they didn't have was a website.
All bookings came through Airbnb. That means Airbnb collected up to 17% in combined fees on every booking — money that went to a platform instead of the property owner.
When potential guests searched for "boutique stay Phra Khanong" or asked ChatGPT for accommodation recommendations near On Nut BTS — Coolplay House didn't appear.
Before
- No direct website
- 100% bookings via Airbnb
- Up to 17% in platform fees
- Zero AI search visibility
- No control over pricing or availability
- Guests can't find them on Google
After
- Direct booking website live
- WhatsApp + LINE booking flow
- 0% commission on direct bookings
- AI search visible (schema + structured data)
- Full ownership — code, domain, data
- First direct booking in 4 days
Process 72 hours from brief to live
Our process is built around hospitality from day one — we don't adapt a generic template. We ask the right questions, gather the content, and build. No back-and-forth approval loops, no agency delays.
Hour 0
WhatsApp brief
Owner shares property details, photos, pricing, and preferred booking channels. 20-minute conversation.
Hour 1
Site architecture confirmed
Sections defined: rooms, massage menu, location, booking flow. Package confirmed: AIRU Business.
Same day
First preview shared
Hero, rooms section, and massage menu built. Owner reviews and requests adjustments.
24 hours
Full site complete
All sections built: hero, rooms, massage, location, FAQ, booking CTAs. Schema markup and SEO implemented.
72 hours
Live on custom domain
Site deployed to Vercel, Cloudflare DNS connected. Google Search Console submitted.
Day 4
First direct booking
A guest found the site, clicked "Book on WhatsApp", and confirmed a stay. Zero commission paid.
What we built
The site needed to do one thing above all: make it easy for a guest to go from "I found this place" to "I've confirmed my stay" — without leaving money on a platform's table.
🏠
3 room types with real photos
Standard Garden Room, Deluxe King, Premium Villa Suite — each with pricing in EUR/night
💬
WhatsApp + LINE booking
Direct booking flow: guest taps, opens chat, confirms — no middleware, no fees
🧘
Thai massage menu
Traditional Thai ฿300/hr, Outdoor Oil ฿400/hr, Foot Reflexology ฿250/hr — bookable direct
🔍
AI search visibility
LodgingBusiness + LocalBusiness schema, FAQPage markup, AI-crawler-accessible HTML
📍
Location + transport
BTS On Nut walkable, Suvarnabhumi 25 min — everything a guest needs to decide
📱
Mobile-first design
Built for how guests actually browse — thumb-friendly, fast-loading, no app needed
After Commission-free from day 4
The first direct booking came in 4 days after launch. A guest discovered the site, saw the rooms, confirmed dates on WhatsApp, and transferred payment directly to the owner.
No Airbnb. No Booking.com. No commission.
For a property doing 10 bookings a month at an average of €30/night per 3-night stay — that's roughly ฿5,400/month saved on a 15% commission rate. The AIRU Business package (฿9,900 one-time) pays for itself in under 2 months.
Visit Coolplay House →
coolplay-house.vercel.app
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Your property could be next
Direct booking website, live in 72 hours. First month of commissions pays for the whole site.
Start on WhatsApp →
